A Startup that might save your life

Posted on June 17, 2008
Filed Under Uncategorized | 29 Comments

I am pretty sure you haven’t heard about anything similar. What Keith Larrimore, Seth Lesky, Louis Tran, and Quin Hoxie have just launched is a startup that hopes to leverage common technologies in order to help victims of emergency situations. Those guys are based in Tucson, Az and are currently open to offers from investors.

In Case of Emergency (ICE) is a startup that enables first responders, such as paramedics, firefighters, and police officers, to find victims and contact their family to obtain important medical information. The program was conceived in the mid-2000s and promoted by British paramedic Bob Brotchie. It is not a new idea, but this startup has been launched recently. So basically, it encourages people to enter emergency contacts to their cell phone’s address book under the name “ICE”. It’s really useful and easy to use.

No statistics about the number of users are available, but I expect that more than 90% of users are based in the US and Canada.

This startup hasn’t received much media coverage, but we managed to find a video that most sites have omitted. For more details: link

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